After years of promoting and advertising businesses, Facebook has just launched its own Facebook campaign. Finally, if you like Facebook and you are on Facebook, you can “like” Facebook on Facebook. All redundancies aside, this is probably the dumbest campaign I have seen, but hey, 487,005 people felt the need to express how much they like Facebook on Facebook. This is the epitome of wearing the band shirt to the band’s concert; “Oh really, you like this group? I wouldn’t have guessed that with you presence here, but thank god you expressed it so I could know.” What concerns me more is the 22,450 comments about friendship on Facebook. Friendship without a doubt is all about liking statuses and hoping real friends are out there somewhere. However, if you believe the internet is a breeding pool of good healthy friendship, I’d recommend watching a few episodes of “Catfish.” This campaign destroyed my hopes for humanity March 9th 2014. When this girl broke up with her boyfriend on Facebook (it was a rough “chat”), she needed a friend. Thank god Facebook was there. However, after drowning in the muck of “why friends are important” comments, I tried to understand the fuzzy feeling these user got from “likes.” To no avail, I still cannot comprehend the strong attachment and false attention from viewers simply clicking on a comment.